Our Foods

Our Foods

We our proud of all of our products – with ingredients within our ranges superior to many pet foods currently on the market.

Since 2005, we have created a trustworthy brand and we have been the food of choice for many dogs with sensitivities and allergies.

We strongly believe that maintaining the overall health and wellbeing of our beloved pets is achieved through a healthy digestive system. A quality daily diet with a Complete Food that has high quality ingredients will play a significant part in achieving a healthy digestive system. We believe in our foods and the ingredients that are in them provide an overall balanced diet for dogs.


With the growing trend of dogs with some form of allergen – their diet is often the first step in understanding potential contributing factors. At Challenge, we have a vast range of products that have avoided the use of common food allergens to support dogs who are reactive to these allergens .

In order to support our customers in choosing the right food for their pet, we have included detailed information on each product page. Further, we have answered some FAQs on both our range of foods and generally about Challenge to assist.

We will continue to add information on our site about our range of foods to support our customers.


To all of our Challenge customers

We are writing to advise you, that with regret, we will be ceasing the Challenge Dog Food range from 5pm on Tuesday 30th July 2024.

This decision has not been taken without a great deal of consideration and we sincerely apologise to all of our loyal customers who since 2005, have supported us in feeding Challenge dog food.

Unfortunately, the continuing rises in the cost of manufacture and the regular increases in delivery fees would mean further increases in the cost of your dog food in the coming months in order for our products to remain viable. We do not believe that we can continue to pass on these price rises where we appreciate that many customers are already challenged in this economic climate.

We thank you very much for your support and custom and wish you and your dogs the very best for the future.

The Challenge Dog Food Team