Our Story.

In 2005, Challenge was born – the aim to create a trustworthy brand of Premium dog food that is a hypo-allergenic, single-protein, high quality dog food, containing no genetically modified ingredients.

The Challenge dog food range has been designed and produced to help keep dogs in optimum condition and health. As the Challenge dog food team contains dog owners, breeders and exhibitors – years of experience has gone into making this possible.

The Challenge Premium range is manufactured in the UK, using gentle cooking methods to protect the valuable animal proteins.

In 2023, we launched our new range of dog foods with improved formulations offering up to 65% Total Fish Content. We have also include a range of meat based recipes for those owners who wish to feed their dogs an alternative to fish.

We are committed to keeping the very ethos of the Challenge brand at the heart of our foods, with our customers able to choose products that are:

A Single Protein Source

Using the finest freshly prepared animal proteins

Animal protein as the first main ingredient – including our improved Salmon & Fish recipes

Hypoallergenic

Formulated without grains

Suitable for dogs with grain sensitivities